Most lease-up teams spend a ton of energy on the obvious basics, such as ads, updated photos, polished floor plan pages, and maybe some signage around town. All important, for sure. But what if you’ve got all that in place and… still no real traction? Today’s renters are online from the start. They’re searching for […]

Leasing isn’t just a second-half-of-the-year push anymore. Most renters begin browsing months before their move-in date, and nearly all of their research is conducted online. If you’re managing a new development, student housing, or a full renovation, you only have a small window to build visibility before leasing kicks into full gear. Your property needs […]

Finding renters is easy nowadays. Between ILS platforms, social ads, and Google, your property can show up in a hundred places at once.  The hard part is to get the ones most likely to schedule a tour and sign a lease.   Today’s renters aren’t just filtering by price or square footage. They’re asking:   Location still […]