PPC

Multifamily & Apartment PPC Services That Drive Leases, Not Just Clicks

Specialized Google Ads, Meta Ads, and retargeting for residential developers and multifamily communities.

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Why Choose Lease Ups for PPC?

At Lease Ups, we run hyper-targeted multifamily PPC campaigns designed to lease units faster, without bleeding your ad budget dry. Our team draws on years of experience in multifamily marketing to create strategies customized to the urgency and nuance of new developments.
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Multifamily and Residential Focus

We’re not a generalist agency squeezing apartments into a broad PPC system. Multifamily PPC services are all we do. We understand renter intent, timing, pricing sensitivity, and location signals, and we use this insight to turn clicks into tours.

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Full-Funnel Execution

Renters don’t convert in one step. Our apartment PPC marketing covers the full journey, from first Google search to scheduled tour. We combine Google Ads for apartments, Meta Ads, and retargeting to capture high-intent traffic and stay visible while renters compare options.

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Conversion-First

Clicks need action to back them up. We write ads in renter language, send traffic to high-converting landing pages, and constantly refine campaigns to lower CPL and improve lead quality.

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Measured Outcomes

We focus on cost per lead multifamily PPC, not vanity metrics. You’ll see exactly where leads come from, what they cost, and what happens next.

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Our Multifamily PPC Channels

We provide a focused set of apartment PPC services made specifically for stabilized communities and residential portfolios.

Google Ads: Search + Performance Max

Our Google Ads for apartments tap into hyperlocal renter intent, down to neighborhoods, commute patterns, and floor plan types. We layer in Performance Max to scale reach across Search, Maps, Gmail, and YouTube without sacrificing lead quality.

Meta Ads

Our Facebook and Instagram campaigns use lead ads, carousels, and short-form video to highlight pricing, amenities, and location. We prospect new renters, retarget past visitors, and keep your property top of mind during the decision window.

YouTube Ads

Video helps renters picture themselves living at your community. We run short YouTube ads across in-stream, in-feed, and bumper placements, supported by remarketing that stays in front of high-intent audiences.

Retargeting Engine

Our retargeting engine adapts to renter behavior in real time. Floor plans, specials, and move-in offers update dynamically across Google Display and Meta to pull serious prospects back when they’re ready.

Landing Pages

We write and design pages that make it dead-simple to request a tour, call the leasing office, or drop contact info. Every page is mobile-first, A/B-tested, and ADA-aware.

Tracking & Dashboards

You don’t need 40 metrics. You need the right ones. We set up GA4, GTM, call tracking, and full UTM systems, so you can trace every lead back to its source.

How Our Multifamily PPC Process Works

We keep this simple on purpose. Leasing teams need a system that creates demand, sharpens it, and turns it into tours.

1) Discovery & Market Study

We start by sizing up your market. We pull comps, scan competitor ads, dig into search demand, and figure out where your pricing sits in the mix. It’s a ground-level view of what your next renter is already looking for.

2) Keyword Strategy

Your next lead doesn’t search “apartments” and scroll for hours. They type in what they want: “2-bedroom near downtown,” “pet-friendly with parking,” “move-in ready by Oct.” We craft your apartment PPC keyword list to match real-world behavior, then structure campaigns around floor plans, features, timing, and urgency.

3) Campaign Setup

We run ads where renters are already active, including Google Search, Meta (Facebook + Instagram), and YouTube + Display. Every ad clicks through to a clean, fast-loading landing page designed to book tours.

4) Optimization

We’re not here to “set and forget.” We monitor your campaigns closely: rotating ad creative, trimming low-performers, and shifting budget based on what’s driving actual calls and tour requests.

5) Reporting

You won’t need a marketing degree to read our reports. We show you:

  • How many leads came in
  • Where they came from
  • What they cost
  • Which ones turned into tours and leases
Every campaign is tracked with Google Analytics, GTM, UTM links, and call tracking, so your whole team has a clear picture of what’s working.

What Makes Our Apartment PPC Different

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Most agencies try to be everything to everyone. We don’t.

At Lease Ups, we focus entirely on helping apartment communities get more qualified leads and signed leases through smart, targeted ads.

  • Apartments are all we do. We’re not splitting time with other industries. Our full focus is on leasing.
  • We think like renters. Our campaigns match how people search: by floor plan, price, location, and timing.
  • We adjust to where you’re at. Lease-up, pre-leasing, or fully occupied, the strategy adjusts to your situation.
  • Retargeting and video are part of the plan. We keep your property in front of people while they’re still deciding.
  • Our landing pages are clean, mobile-first, and designed to get renters to take the next step.
  • Our reporting is easy to use. You’ll see what’s driving leads, what it costs, and where to improve.

At the end of the day, our job is simple: help the right renters find your property and make it easy for them to schedule a tour.

Our Multifamily PPC Services

We provide a full suite of PPC services specifically for residential developers and apartment communities.

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PPC Management

Developers need predictable demand and clear data, especially during launches and lease-ups. Our PPC management for residential developers supports new assets from pre-leasing through stabilization, with campaigns structured around timelines, unit availability, and market demand.
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Google Ads

Our Google Ads for apartments focus on high-intent renter searches tied to location, floor plans, pricing, and move-in timing. We combine Search and Performance Max to capture demand efficiently.
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Multifamily PPC Advertising

Paid media works best when channels support each other. Our multifamily PPC advertising blends Google, Meta, YouTube, and retargeting into one connected system.
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Cost Per Lead Optimization & Reporting

Clicks don’t matter unless they convert. We actively work to reduce cost per lead by testing ads, refining audiences, and improving landing page performance.
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Attract → Lease/Sale → Renew

Attract:

Search, PMax, YouTube, Meta to capture in-market demand.

Lease/Sale:

Conversion-focused LPs, speed-to-lead, remarketing to tours/apps.

Renew:

Nurture and remarketing to support resident content and renewal offers.

Performance-Driven PPC for Apartment Communities

At Lease Ups, we specialize in multifamily PPC services that help communities fill units. Our team understands how renters search, when they’re most likely to convert, and how to get the most from your paid budget without overspending.

  • Our team has deep experience running PPC management for residential developers, lease-ups, and stabilized communities across the country.
  • From Google Ads for apartments to retargeting and landing pages, we build systems that support the entire renter journey, from first click to scheduled tour.
  • Every campaign is tied to results you can see: cost per lead, calls, tours, and leases.

Whether you’re opening a new community or keeping occupancy steady, our job stays the same: bring in qualified renters and make it easier for them to choose your property.

Let's get started

Start Driving Apartment Leads with Our Multifamily PPC Experts

If you’re ready to stop guessing and start seeing real traction, let’s talk. Get in touch with us for a free PPC consultation.
Request Your Free PPC Consultation
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Help Center

Got Questions? We’ve Got You Covered.

Get answers to common questions about how we work with multifamily communities. Still looking for something specific?

View FAQs
01. What’s a good cost per lead for apartment PPC?
A good cost per lead depends on your market, property type, and competition. Most apartment communities see strong performance when leads are affordable enough to support tours and leases without forcing spend increases to keep volume steady.
Multifamily PPC can start generating leads within days of launch. Search campaigns often drive early calls and form fills quickly, while Meta and retargeting build momentum over the first few weeks as data and visibility improve.
We focus on high-intent apartment keywords tied to location, floor plans, pricing, amenities, and move-in timing. These searches come from renters actively looking, not just browsing, which helps drive better lead quality.
Yes. We build and optimize landing pages designed specifically for PPC traffic. You can expect fast load times, simple forms, clear messaging, and ongoing testing to improve conversion rates and lower cost per lead.

Lease-ups focus on visibility and volume to build momentum quickly, while stabilized communities focus on efficiency and cost control. We adjust keywords, budgets, messaging, and retargeting based on where the property is in its leasing cycle.

Yes. PPC works well for pre-leasing by building early awareness, collecting leads, and driving interest before doors open. Campaigns focus on future availability, location, and early incentives to create a waitlist and schedule tours.