The Multifamily Marketing Blog
Actionable insights on PPC, SEO, CRO, email marketing, and lease-up strategy — written by practitioners who work with multifamily properties every day.
How to Reduce Cost Per Lead by 50% with Multifamily PPC
Most apartment communities are overpaying for leads from Google Ads. Here's the exact framework we use to cut CPL in half while maintaining lead quality.
Michael Schott
The Complete Guide to SEO for Apartment Communities in 2025
Organic search is the most cost-effective lead channel for multifamily properties — if you do it right. This guide covers everything from local SEO to content strategy.
Frida A.
5 CRO Changes That Doubled Our Clients' Tour Booking Rates
Your apartment website is probably losing 70% of its visitors without a tour booking. Here are the five conversion rate optimization changes that consistently produce the biggest results.
Johny Schott
The 7-Email Nurture Sequence That Converts Cold Leads into Signed Leases
Most apartment communities send one follow-up email and give up. Here's the exact 7-email sequence we use to keep prospects engaged from first inquiry through lease signing.
Michael Schott
GEO: How to Make Your Apartment Community Appear in AI Search Results
When renters ask ChatGPT for the best apartments nearby, does your property appear? Learn how to optimize for the AI-powered search revolution.
Michael Schott
How to Allocate Your Multifamily Marketing Budget Across Channels
With limited marketing budgets, every dollar needs to work harder. Here's the channel allocation framework we use for properties at different lease-up stages.
Johny Schott